Let’s be honest: None of us will ever be as rich as the characters on Succession, but the least we could do is look like them. The first step is knowing that there’s a difference between looking expensive and looking established. The old money aesthetic isn’t about flaunting logos or chasing trends–it’s about quiet confidence, restrained elegance, and timeless choices. If you’ve ever admired someone who looked like they summer in the Hamptons, ski in Gstaad, and inherit art–not just money–you’re probably clocking the subtle cues of generational wealth.
The good news? You don’t need a trust fund to dress the part. You just need a sharp eye for polish, purpose, and pieces that never try too hard. Let’s break down the unspoken style rules that whisper, not shout, wealth.
1. Embrace a Muted Color Palette
Old money style leans heavily into neutrals–think camel, cream, navy, and olive. These tones don’t scream for attention, but they do suggest taste and timelessness. Muted colors also allow for easy mixing and matching, which makes everything look more intentional. Avoid anything too neon or graphic unless you want to veer into nouveau territory.
2. Invest in Natural Fabrics
Cotton, wool, cashmere, linen, and silk–these materials are the backbone of a refined wardrobe. Synthetic fabrics often look cheap, even when they’re expensive. Natural fabrics drape better, age better, and photograph better. When in doubt, check the label. Real wealth is tactile.
3. Tailoring Is Non-Negotiable
The difference between “put-together” and “polished” often comes down to tailoring. Old money style means your clothes fit you–not just your size, but your proportions, posture, and preference. Even off-the-rack pieces can look bespoke with the right alterations. Baggy or overly tight clothing? That’s a giveaway you’re trying too hard–or not trying at all.
4. Understated Jewelry Only
You won’t find people from old money circles dripping in flashy diamonds or huge logos. Instead, you’ll see slim gold bands, signet rings, pearl studs, or a vintage watch passed down from a grandfather. Choose jewelry that has meaning–or at least looks like it does.
5. Avoid Obvious Branding
Nothing screams “new money” faster than giant designer logos plastered across your chest or handbag. Old money fashion is all about stealth wealth. It’s the quiet confidence of a well-made item that only the discerning will recognize. If you must wear designer, keep it subtle–discreet logos, quiet craftsmanship, and heritage over hype.
6. Learn to Love Loafers
Loafers, especially penny or horsebit styles, are an old money staple. They’re preppy without being pretentious, and they signal ease. Pair them with chinos, linen trousers, or even tailored shorts. Skip the loud
7. Keep Outerwear Classic
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A woman wearing a simple beige jacket
Trench coats, Barbour jackets, tailored wool coats–these outerwear pieces are eternal. Skip trend-driven puffers or techy pieces unless you’re skiing in Courchevel. Outerwear should look like it’s been passed down, not just picked up on sale last week.
8. Monochrome Always Wins
Head-to-toe in the same color–or various shades of one color–adds instant polish. Monochrome outfits signal control and intentionality. Beige on beige or navy on navy feels elevated without being loud. Think less hype, more heritage.
9. Subtle Patterns Over Loud Prints
Checks, houndstooth, subtle stripes–these patterns have been worn by the elite for decades. They look academic and worldly. Loud, graphic prints? They tend to age poorly and scream for attention. Sophistication is often quiet.
10. Prioritize Grooming and Scent
Old money doesn’t stop at the clothes. Clean nails, good haircuts, subtle fragrances, and fresh breath all add up to an aura of refinement. If someone has impeccable grooming, even a basic white tee looks intentional.
11. Always Choose Quality Over Quantity
True old money wardrobes are edited. You’ll never see 40 pairs of shoes or 100 shirts. Instead, they own fewer pieces, but everything is top-tier. Apply this to your own closet by curating–not hoarding. Choose the better-made shirt, not three mediocre ones.
12. Think in Terms of Heritage, Not Hype
Old money style tells a story. It favors brands with history–Brooks Brothers, Ralph Lauren Purple Label, Hermès, Barbour–not just what’s trending now. It also embraces heirloom pieces. Think grandpa’s cufflinks or a vintage leather belt.
13. Keep Tech Accessories Discreet
A cracked iPhone case, neon AirPods, or smartwatch with a bright band all clash with the aesthetic. If you must carry tech, keep it low-profile: leather cases, neutral tones, or minimalist designs. The vibe is analog, even when digital is necessary.
14. Never Look Like You Tried Too Hard
The most important hallmark of old money style is effortlessness. That doesn’t mean sloppy–it means you dress well without looking like you obsessed over it. Confidence and ease can’t be faked, but they can be practiced.
15. Know the Power of a Well-Worn Item
That slightly frayed oxford shirt? Those broken-in loafers? That’s not mess–it’s patina. Old money doesn’t replace things every season. There’s charm in wear, in history, in visible use. Let your clothes live–and age–well.
16. Casual Should Still Be Crisp
Even when dressed down, the look is sharp. Polos are pressed. Sweaters are lint-free. Shorts are tailored, not sagging. Just because it’s a relaxed occasion doesn’t mean you throw on whatever. “Off-duty” doesn’t mean “off-brand.”
17. Learn from the Uniforms of the Elite
Preppy style, equestrian style, nautical style–these all have roots in old money culture. You don’t need to cosplay them, but taking cues from these uniforms adds authenticity. A rugby shirt, a waxed jacket, or boat shoes say more than a Gucci tee ever will.
18. Confidence Is the Final Accessory
At the end of the day, the old money look is about attitude. It’s not arrogance–it’s comfort in your own skin. You don’t need to prove anything to anyone. If you wear what you love, invest in quality, and carry yourself with quiet self-respect, you’ll project the kind of presence that money can’t always buy.
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