There are a number of brands today that offer clothing at price points comparable to H&M. Here, I include a list of alternative labels providing quality clothes for men.
Lately, there has been a growing demand for sustainable alternatives to H&M that cater to various tastes and budgets. With the brand’s commitment to sustainability called into question, many shoppers view it as a fast fashion retailer with a compromised standing in the industry.
H&M stands as one of the most well-known names in the contemporary fashion industry, known for quickly translating the latest runway trends into affordable collections. In addition to their men’s line, H&M locations also offer lines for women, children and baby.
If you don’t want to head to the mall and try to find the store among PacSun, Express, Zara, and Hot Topic, don’t fret. There are a growing number of brands that create fashionable apparel for men and offer a range of sizes.
Brands Like H&M
Here are my top selections for ethical alternative stores similar to H&M:
Artknit Studios
Sourced right from the heart of Milan, Italy, Artknit Studios is a direct-to-consumer designer brand that represents the elevation of men’s apparel with understated cuts and clean lines made from premium materials.
Items in each collection have meticulous care invested in each piece, and their approach to the use of natural fibers has made them a popular alternative to fast fashion brands.
Furthermore, by selecting materials and manufacturing in close proximity to their Italian base, Artknit Studios minimizes carbon emissions associated with extensive transportation.
Their eco-friendly designs exude a vintage charm, offering unparalleled masculine elegance, making them one of our preferred ethical alternatives to mainstream brands.
Artknit Studios proudly upholds various EU standards with certifications from the European Flax Standard, the Global Organic Textile Standard, and the Global Recycled Standard.
These rigorous standards ensure that only environmentally friendly materials are used in their clothing production. In this Italian sustainable alternative to H&M, you can rest assured that there is no room for deceptive greenwashing practices and believe in their commitment to sustainability.
Banana Republic
Banana Republic has stood out for years as a brand recognized for its classical pieces and refined aesthetic, strongly emphasizing premium materials and expert craftsmanship.
You’ll find that this popular retailer comes at a higher price point compared to H&M. However, they design their clothes to be more durable and long-lasting. Banana Republic primarily caters to a slightly older and more professionally oriented audience.
Offering distinctive styles for men with upscale sensibilities, Banana Republic has stood as a premier destination for affordable luxury classics created with their singular twist. As a global lifestyle brand, their target customer base appreciates quality and is unafraid to invest in apparel that lasts across seasons.
American Eagle
Initially considered a retailer primarily for teenagers and young adults, American Eagle has expanded its consumer base to include young men interested in relaxed, stylish apparel with its own unique look.
The brand is respected for its inclusive sizing that spans from XXS to XXL and has made a name in the industry with a wide range of denim options available in its collections.
Men who want casual apparel made from superior quality can trust American Eagle to elevate their laid-back approach to fashion.
Shenty
Centered on minimalist unisex fashion that offers a more singular approach to fashion, Shenty is an Italian label dedicated to producing fresh streetwear that sets it apart from a crowded field.
Launched in 2021 with a clear mission in mind to respect the environment, Shenty has worked diligently to ensure the term ‘fast fashion’ is not a dirty word. With materials sourced from organic cotton and recycled polyester, Shenty takes the concept of creating quality apparel to an art form.
Boasting a near-perfect rating based on their sustainability assessments, the brand is a great choice for men who want fresh, eco-conscious apparel at an affordable price point.
Afends
Committed to advancing the sustainable fashion movement, Afends is a brand from Australia regarded as a leader in the hemp apparel movement.
With their inventive approaches and collections that infuse street fashion, surf culture, and the eco-friendly, Afends has proven its commitment to speaking to many men who prefer distinctive fashion and activism.
At its core, the brand serves to be a role model in the field of sustainability practices, one collection at a time.
Frank And Oak
From its beginning as an exclusive online retailer to its current status with physical stores throughout Canada and the United States, Frank And Oak produces premium clothes that are modern and minimalist for the fashion-forward man.
With a focus on sustainable and ethical practices in its creative process, the Canadian label has won over consumers with its commitment to sartorial excellence in its extensive collection of premium menswear.
J.Crew
As one of the leading retailers in menswear for years, J.Crew continues to maintain its position as a prime destination for quality apparel that offers a timeless appeal.
The upscale brand invested in premium products for its popular line of fashionable pieces. Men who wear clothes made using only top-notch materials with a modern aesthetic will love the options J.Crew provides to a loyal customer base.
Honest Basics
As their name implies, Honest Basics is on a mission to bring truth back to fashion and how apparel is made. Based in Germany, Honest Basics produces sustainable fashion within every man’s reach.
Launched by a small team of fashion professionals, Honest Basics took a decisive stance in mitigating many of the bad practices associated with fast fashion in the supply chain.
Their affordable pricing policy is celebrated for its exceptional quality and the sustainable products that go into their creation. With sizes ranging from XS to L, every man can trust Honest Basics to deliver great quality at an affordable price point for men.
UNIQLO
In recent years, UNIQLO has emerged as a favorite retailer for its extensive line of menswear basics available at an affordable price.
As a respected global sustainability ambassador, the brand has taken great strides to infuse its apparel with only the best practices used in the industry to create its well-received menswear collections.
UNIQLO is synonymous with its minimalist approach to design, and its line of basic clothes is a great option for men who want to create a quality capsule collection for their casual wear.
ASOS
A retailer revered for its edgy streetwear fashion, ASOS is a British fashion brand that boasts an extensive size collection that comes in at budget-friendly price points.
They offer their own ASOS Design label and feature clothing from a wide range of brands that align with their high stands of sustainability.
Young men interested in fashion trends can turn to ASOS for great apparel that embraces inclusivity and a commitment to celebrating all body types.
Urban Outfitters
Clothes with a decided edge and city flair have a home at Urban Outfitters, a brand known for producing apparel for men that is diverse and contemporary for the progressive wardrobe.
The brand places a high value on using eco-friendly materials in their clothes and has cultivated a following by releasing trendy clothes with an eye to the streets at an attractive price. For men who value an eclectic, vintage-inspired aesthetic, Urban Outfitters delivers an aesthetic that is distinct and made at a premium.
COS
The upscale menswear market is represented by COS through grand design and innovation, and the brand functions with a unique philosophy and singular vision.
Here, men can elevate their wardrobes through minimalist collections featuring classic finishes using only premium natural fabrics.
For the progressive man searching for a great brand to expand and enhance their capsule collection, COS strikes the right balance between fashion sensibilities and eco-conscious responsibility.
Madewell
With their quintessential all-American aesthetic and relaxed, casual style, Madewell offers a blend of laid back apparel for men that is in step with the urban vibe currently dominating city landscapes.
Their collections include denim jeans, statement t-shirts, comfortable loungewear, and cozy sweaters catering to a diverse range of men.
For those intent on crafting a wardrobe full of high-quality clothes that are versatile yet accessible, Madewell is committed to great design that adheres to eco-conscious design.
Brands Like H&M: Closing Thoughts
The aforementioned brands prove that there are quite a number of companies today that offer more quality and often sustainable alternatives to H&M for men.
These alternatives are great for older men perfecting their old-man style. Especially since you should invest in high-quality pieces and skip over fast fashion brands like H&M. Regardless of age, you should seek out these alternatives.
Whether you prefer a more laid back style or veer towards a more buttoned-up approach to their personal aesthetic, these brands can help you to diversify your wardrobe.
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