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About Brock McGoff

The Modest Man founder, Brock is an aspiring minimalist who enjoys working out, spending time with his family, discovering new brands and creating great content.

Background: Brock McGoff has a bachelor's degree in psychology and a professional background in digital marketing. He believes that men's fashion is just one facet of self-improvement, and he started The Modest Man to help regular guys feel more confident by improving their appearance.

An east coast native, Brock currently lives in Arizona with his wife and daughter. When he's not working, he spends time with family, training BJJ, reading/listening to books and podcasts, and unsuccessfully trying to decide which movie to stream.

Expertise: Brock has built a men's lifestyle YouTube channel with over 400k subscribers. He's also worked as the creative marketing manager in a men's apparel startup. Brock has been quoted in, mentioned by or featured in publications like Esquire, Huff Post, Men's Health, WWD and Forbes.

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Home / Brock McGoff
Seiko 5 SNK805

35 Great Watches for Small Wrists

Updated on April 16, 2025 by Brock McGoff · Accessories, Popular

Are you looking for the best watches for small wrists? Are you sick of oversized, bulky watches that look way too big for you? If so, you’re in the right place! Read more arrow about 35 Great Watches for Small Wrists

Accessories, Popular Buying Guides, small mens watches, Watches

Proper Cloth Review

Proper Cloth Review: Affordable Custom Clothes?

Published on August 28, 2023 by Brock McGoff · Clothing and Style, Product Reviews

Want to learn about Proper Cloth? I tried some of their products, and here’s what I think! Read more arrow about Proper Cloth Review: Affordable Custom Clothes?

Clothing and Style, Product Reviews Proper Cloth

Greys Outdoor Slippers review

Greys Slippers Review: A $98 Outdoor Slipper

Published on May 4, 2023 by Brock McGoff · Product Reviews

Are Greys slippers really worth it? The answer might surprise you. Here’s our honest, unbiased review. Read more arrow about Greys Slippers Review: A $98 Outdoor Slipper

Product Reviews Greys

Chubbies review

Chubbies Review: Why Does Everyone Love These Shorts?

Published on May 3, 2023 by Brock McGoff · Product Reviews

Want to know how good Chubbies really are? Here’s our unbiased review. Read more arrow about Chubbies Review: Why Does Everyone Love These Shorts?

Product Reviews Chubbies

How to dress well

How to Dress Well: 10 Basic Style Tips for Men in 2025 [Updated]

Updated on April 2, 2025 by Brock McGoff · Clothing and Style

Want to dress well but don’t know where to start? This simple men's style guide reveals 10 things you can do today (without buying anything new). Read more arrow about How to Dress Well: 10 Basic Style Tips for Men in 2025 [Updated]

Clothing and Style basics, beginners

Lululemon Review

Lululemon Review for Men: The King of Athleisure?

Published on February 15, 2023 by Brock McGoff · Product Reviews

With Lululemon stores in major cities everywhere, what started as a brand specifically for women’s yoga gear has become a worldwide fashion phenomenon. Read more arrow about Lululemon Review for Men: The King of Athleisure?

Product Reviews athleisure, boxers, joggers, Lululemon

Western Rise review

Western Rise Review: A New Take on Athleisure?

Published on February 10, 2023 by Brock McGoff · Product Reviews

If you're curious about Western Rise, check out our hands-on review. Read more arrow about Western Rise Review: A New Take on Athleisure?

Product Reviews athleisure, briefs, joggers, Western Rise

Mens fashion survey

We Asked 1,163 Men About Fashion: Here’s What They Said

Updated on December 21, 2024 by Brock McGoff · Clothing and Style

What are guys wearing to work these days? Do men still wear jeans? Do they like jewelry? What about cologne? Read more arrow about We Asked 1,163 Men About Fashion: Here’s What They Said

Clothing and Style

Suitsupply store

Suitsupply Shopping Experience & Try-On (13+ Outfit Examples)

Published on December 16, 2022 by Brock McGoff · Clothing and Style

Here's an overview of what it's like to shop at Suitsupply, along with 13+ outfits from their Fall/Winter 2022 collection. Read more arrow about Suitsupply Shopping Experience & Try-On (13+ Outfit Examples)

Clothing and Style Custom Clothing, sp, Suits, Suitsupply

Del Toro Slippers Review

Del Toro Slippers Review: What to Know Before Buying

Updated on March 3, 2025 by Brock McGoff · Product Reviews, Shoes

They're made in Italy, but are they any good? Here's my hands-on review of Del Toro slippers. Read more arrow about Del Toro Slippers Review: What to Know Before Buying

Product Reviews, Shoes Del Toro, slippers

A pair of white sneakers with laces on a wooden floor.

Ascot X Charlie: High-Quality Minimal Sneakers? [2022 Review]

Published on November 25, 2022 by Brock McGoff · Product Reviews, Sneakers

Ascot X Charlie have made a name for themselves in the footwear realm, but are their stylish sneakers worth it? Here's what we think. Read more arrow about Ascot X Charlie: High-Quality Minimal Sneakers? [2022 Review]

Product Reviews, Sneakers Ascot X Charlie, shoes, sneakers

Stuart and Lau Review

Stuart & Lau Review: The Dopp Kit and Redux Gym Bag

Published on November 23, 2022 by Brock McGoff · Product Reviews

Looking for a technical bag with a minimalist and professional aesthetic? Stuart & Lau might be the right brand for you. Read more arrow about Stuart & Lau Review: The Dopp Kit and Redux Gym Bag

Product Reviews bags, Stuart and lau

Best key organizers

The Best Key Organizer: 13 Options To Easily Carry Your Keys

Updated on April 24, 2025 by Brock McGoff · Everyday Carry (EDC)

So you're looking for the best key organizer? I tested the most popular key organizers to see which ones are worth your money! Read more arrow about The Best Key Organizer: 13 Options To Easily Carry Your Keys

Everyday Carry (EDC) Buying Guides, key organizer

A man wearing a brown short-sleeve polo shirt and olive green pants, holding a phone in his right hand.

Buck Mason Review: Honest Thoughts & Must-Know Details

Updated on February 25, 2025 by Brock McGoff · Product Reviews

Looking for the rundown on Buck Mason? In this hands-on Buck Mason clothing review, I’ll share my thoughts about this popular clothing brand. Read more arrow about Buck Mason Review: Honest Thoughts & Must-Know Details

Product Reviews basics, Buck Mason, casual

Popov Leather card holder review

Popov Leather Wallet Review: Buy It For Life

Published on November 3, 2022 by Brock McGoff · Wallets

Interested in a Popov leather wallet? Here's what you should know before buying (spoiler alert: it's awesome). Read more arrow about Popov Leather Wallet Review: Buy It For Life

Wallets wallets

Jeans for Short Men: A Complete Guide to Getting Your Best Fit

Updated on November 18, 2024 by Brock McGoff · Clothing and Style

This in-depth guide to jeans for shorter men contains everything you need to know about wearing denim that fits and flatters your build. Read more arrow about Jeans for Short Men: A Complete Guide to Getting Your Best Fit

Clothing and Style denim, fit, Men's Jeans, Short Men's Fashion

Peter Manning NYC winter parka size 1

Peter Manning NYC Review: Read This Before You Buy (2022)

Published on October 1, 2022 by Brock McGoff · Product Reviews

This is an honest, long-term review of Peter Manning NYC, a clothing brand that makes classic American clothes for short men. Read more arrow about Peter Manning NYC Review: Read This Before You Buy (2022)

Product Reviews button down shirts, dress shirts, Men's Jeans, Peter Manning, Short Men's Fashion

The Harber London Wallets Review

Harber London Wallet Review: Card Holder & Leather Bifold

Published on September 30, 2022 by Brock McGoff · Product Reviews, Wallets

Looking for info on Harber London's leather goods? In this hands-on review, we'll discuss their Card Holder and Leather Bifold. Read more arrow about Harber London Wallet Review: Card Holder & Leather Bifold

Product Reviews, Wallets everyday carry, Everyday Carry (EDC), wallets

Swiftwick Review

Swiftwick Review: Perfect Socks for Active People

Published on September 28, 2022 by Brock McGoff · Accessories, Product Reviews

Swiftwick makes awesome socks for athletes! Want the full scoop? Here's our review. Read more arrow about Swiftwick Review: Perfect Socks for Active People

Accessories, Product Reviews socks, Swiftwick

Glasses USA Review

GlassesUSA Review: Are Their Glasses Actually Cheaper?

Published on September 16, 2022 by Brock McGoff · Accessories, Product Reviews

Considering buying a pair of glasses online? Our review gives you the inside scoop on GlassesUSA. Read more arrow about GlassesUSA Review: Are Their Glasses Actually Cheaper?

Accessories, Product Reviews glasses, prescription glasses

Tiege Hanley review

Tiege Hanley Review 2022 (Hands On + Unsponsored)

Published on September 12, 2022 by Brock McGoff · Product Reviews

In this Tiege Hanley review, I'll look at this popular men's skin care system to see if it's worth your money. Read more arrow about Tiege Hanley Review 2022 (Hands On + Unsponsored)

Product Reviews skin care, Tiege Hanley

The Jacket Maker review

The Jacket Maker Review 2022: Too Good to Be True?

Published on September 12, 2022 by Brock McGoff · Clothing and Style, Product Reviews

In this hands-on review, I'll share my experience ordering a custom leather jacket from The Jacket Maker. Read more arrow about The Jacket Maker Review 2022: Too Good to Be True?

Clothing and Style, Product Reviews bomber jacket, Custom Clothing, leather jacket, suede

A Hamilton Khaki Mechanical watch with a black dial, Arabic numerals, and a beige canvas strap, lying on a wooden surface surrounded by yellow and red autumn leaves.

Hamilton Khaki Field Mechanical Review After 4+ Years [2022]

Updated on March 25, 2025 by Brock McGoff · Accessories, Product Reviews

This is a review of the Hamilton Khaki Field Officer Mechanical watch (after owning it for over four years). Read more arrow about Hamilton Khaki Field Mechanical Review After 4+ Years [2022]

Accessories, Product Reviews Hamilton, small mens watches, Watches

Fashion brands for short men

Stride in Confidence: Where To Buy Clothes For Short Men

Updated on March 3, 2025 by Brock McGoff · Clothing and Style, Popular

Are you wondering where are the best places to find clothes for short guys? Check out these brands that specialize in clothes for short guys. Read more arrow about Stride in Confidence: Where To Buy Clothes For Short Men

Clothing and Style, Popular Ash and Erie, Peter Manning, Short Men's Fashion, Under 510

WESN Review

WESN Review: Premium Knives & EDC Gear

Published on September 7, 2022 by Brock McGoff · Knives, Product Reviews

In this review, we'll share our thoughts on some WESN products to help you decide if you should add them to your EDC. Read more arrow about WESN Review: Premium Knives & EDC Gear

Knives, Product Reviews WESN

Bombas Review

Bombas Review: I Tried Everything They Make

Published on August 12, 2022 by Brock McGoff · Accessories, Product Reviews

If you're curious about Bombas, this review will help answer your questions about them. Read more arrow about Bombas Review: I Tried Everything They Make

Accessories, Product Reviews Bombas, socks

Billy Reid Review

Billy Reid Review: Read This Before Buying

Published on July 15, 2022 by Brock McGoff · Product Reviews

This Billy Reid review will give you the scoop on this highly acclaimed brand. Read on to learn more. Read more arrow about Billy Reid Review: Read This Before Buying

Product Reviews Billy Reid, trucker jacket

Everlane mens review

Everlane Review for Men: What to Buy & What to Avoid

Updated on March 4, 2025 by Brock McGoff · Clothing and Style, Product Reviews

In this hands-on Everlane review, I'll talk about Everlane's quality, aesthetic and fit to help you decide whether or not it's a good brand for you. Read more arrow about Everlane Review for Men: What to Buy & What to Avoid

Clothing and Style, Product Reviews Everlane

Dearborn Denim review

Dearborn Denim Review: Affordable Made-in-USA Jeans

Published on June 20, 2022 by Brock McGoff · Clothing and Style, Product Reviews

Curious about Dearborn Denim? Our hands-on review will help you decide if this brand's jeans are worth buying. Read more arrow about Dearborn Denim Review: Affordable Made-in-USA Jeans

Clothing and Style, Product Reviews Dearborn Denim, denim

Best no show socks

The Best No Show Socks for Men: Top 11 Pairs We Actually Tried (A 2025 Review) [Updated]

Updated on February 13, 2025 by Brock McGoff · Product Reviews

Are you looking for the best no show socks money can buy in 2025? Look no further. You're in the right place! Read more arrow about The Best No Show Socks for Men: Top 11 Pairs We Actually Tried (A 2025 Review) [Updated]

Product Reviews Boardroom Socks, Bombas, Buying Guides, no show socks, Smartwool, socks

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