Which is more important to you – grooming or clothing? Most of us tend to favor one over the other by putting more time and energy into it. If you have a regimented men’s skin care routine or you’re looking to establish one, this article is for you.
This post was written by Josh Meyer (founder of Brickell Men’s Products).

Every man, whether 6’6 or 5’6, should have a proper skin care and grooming routine. Not only will you look and feel better, but taking care of your skin and hair is just as essential as taking care of your muscles and mind.
While height and stature do play a role in life, they’re certainly not everything. Who would you pick in the following situation (whether business or in the dating world): The 6’4 guy who looks tired, weathered, and unkempt or the youthful, 5’6 guy with style and an energized appearance? The choice is obvious.
In this first post (part 1 of 2), I’ll outline the basics of a good men’s skin care routine. In the second part of this series, we’ll cover hair care and facial hair.
Does skin care and grooming actually matter for men?
Guys don’t get together and talk about skin care or grooming as women do? We talk about sports, women, or our latest life adventures. Nor, growing up, do most men get taught by anyone how to properly take care of their skin, unlike most women.
So why, as a man, should you care about grooming and skin care? Because your face is your money maker, and unless you hit the genetic lottery, it won’t take care of itself magically. Not only does a well-groomed face attract a significant other more easily, but it could also get you 10% more in pay.

As a man, your skin is unique and using female or unisex products just won’t cut it. The reason for the differences is due to testosterone. The biggest differences are:
Your skin is 25% thicker than a woman’s, primarily because it has a higher collagen density, providing a stronger structural base for the skin. This means less creasing and folding of the skin, also known as wrinkles.
This is also a big reason why, if taken care of, men’s faces hold up better over time.
You produce significantly more sebum than women. Sebum is an oily, waxy matter that lubricates and waterproofs your skin. This is what causes a man’s face to be more prone to oily skin, acne, clogged pores, and other skin issues.
Every man, no matter the age, should be vigilant against the buildup of clogged pores. Women’s skin care products are not made to deal with the higher level of oils in a man’s skin. That’s why investing in the best men’s skin care kit is more important than a general skin care kit.
Despite what you might think, shaving is not the enemy. The ability to grow facial hair actually benefits you in many ways. Your facial hair follicles give your skin a stronger structure, thus preventing wrinkles and lines from forming as easily.
If you choose to shave, you also naturally exfoliate your skin, removing dead skin cells that can clog pores and collect dirt and oil.
Skin Care
For any man, especially shorter men, there’s no excuse not to have a basic men’s skin care routine that can keep your skin healthy and energized until you’re knocking on death’s door. Follow our best men’s skin care routine every week, and your face will be glowing for years to come.
Cleanse
Cleansing the face removes excess oil and any toxins that have built up on your skin throughout the day. This also helps keep an even skin tone, which promotes skin clarity and brightness. You should follow the face wash process in the morning and after the gym/before you go to bed each night.
Step 1: Wet your face with warm water (even better if you can do it in the shower), which helps open up the pores.
Step 2: Lather your face for 30 seconds with your face wash by lightly rubbing in a circular motion. Try not to pull down on the skin, as you don’t want to help gravity and expedite the natural occurrence of wrinkles and loose skin.
Step 3: Rinse with cool water after washing your face. This will shrink your pores, preventing new dirt and oil from entering.
Pat your face dry. Avoid rubbing your face, which stretches the skin and encourages premature wrinkling.
Pro Men’s Skin Care Tips:
- Avoid washing your face more than twice a day. It can cause unnecessary dryness.
- Your face SHOULD NOT feel tight and dry after cleansing. Your skin needs its natural oils and the tight, dry feeling occurs when you’ve stripped these away. This causes your skin to go into overproduction of them, causing breakouts and irritation.
Moisturize
Moisturizing your face daily keeps it hydrated, allowing skin cells to retain moisture, thus presenting a fresh, energized appearance.
The biggest cause of a tired, dull face is a lack of moisture retained by the skin’s cells. (It gets harder for cells to retain moisture as we age.)
Moisturizing daily is the first defense in a men’s anti-aging skin care routine. Moisturizing prevents aging skin, evens skin tone and, ironically, prevents excess oil production.
How to Moisturize Your Face
After each time you wash your face, apply a small amount of men’s facial moisturizer on your face. Gently rub the moisturizer into your skin with small circles, making sure to cover all parts – forehead, around the eyes, cheeks, nose, and around the mouth.
Note from Brock: I recommend moisturizing while your face is still damp, immediately after you pat it dry with a towel (but before your skin dries out). I use moisturizer within one minute of stepping out of the shower.
If you use any sort of spot treatment acne cream, apply that before the moisturizer. It’s okay to put moisturizer on over this cream.
You don’t need much, and the best face moisturizers for men absorb quickly and have a nice matte finish.
Forehead and Eyes

The skin around your eyes is the most delicate on your body, so be careful to not rub in the face moisturizer too rough in that area.
Forehead wrinkles and lines around your eyes can be deeper and require a power-packed moisturizer. For these wrinkles, use a small amount of anti-aging cream for men. Simply apply the cream to the forehead and lightly rub it into the skin.
For even better results to repair and restore aging eyes, use an eye cream for men, as it will not only smooth wrinkles around the eyes, but reduce bags and puffiness.
Nothing can prevent wrinkles or fully eliminate them (and anyone claiming this is a fraud), but you can certainly slow down the aging process and make them less noticeable.
Pro Tip: If you’re going to be in the sun for an extended period of time (over 30 minutes), apply SPF30 or higher designed for the face on top of your daily moisturizer in order to protect the skin from sun damage.
Scrub
Exfoliating (or scrubbing) your face removes dead skin cells that clog pores and dull your complexion. While this sounds like a female skin care term, it’s not.
Dead skin cells build up on your face over time, causing uneven skin tone, ingrown hairs, and dirt and oil to get trapped in your pores. Exfoliating also helps create a much better shave.
The less friction (dirt, hair, dead skin cells) on your face, the easier the blade can glide across your face, thus creating a cleaner shave.
One to two times a week after washing your face (and before moisturizing), use a dime-sized amount of men’s face scrub and gently rub all around your face and neck. Most guys tend to think they really need to grind the scrub into their faces, but all that does is irritate and dry them out, thus creating skin issues.
Pro Tip: If you have very coarse hair, you should scrub around the areas of your face three to four times a week before you shave. This will create a much easier shave as it will soften the whiskers, remove buildup on your face, and cause the whiskers to stand up, allowing the blade to cut more of them.
Wrapping up Skin Care For Men’s Faces
There you have it — everything you need to know about proper men’s skin care practices. This three-step process is so quick and easy and it will having your skin feeling it’s absolute best. Like I mentioned, you can’t stop the aging process but a good men’s skin care routine will help slow down natural age progression.
Be sure to check out Part 2 of this series to learn the basics of hair care and facial hair for men.
Do you moisturize your face? Leave a comment below!






Great article. Just one question… My skin always feels tight after I cleanse it. What am I doing wrong? Am I scrubbing too hard? Am I using too much cleanser? Am I scrubbing for too long? How do you remove the excess oil without removing ALL essential oils?
I’m 56 and have always moisturised my face and neck and will keep doing it till the end
Great article! Will definitely recommend this to my male friends.
Hey Brock, what men’s facial moisturizer do you recommend?
Does anyone have product recommendations for a more budget-constrained guy? The Brickell products look fantastic, but I can’t afford to be spending $30-40 per bottle/can/whatever.
Hi Pat – In grooming, like many things in life, you really do get what you pay for. Anything you buy at the drugstore will honestly be crap. We every once in awhile run promotions and some of our more price conscious customers wait until them to buy products. The downfall is that we don’t run them often and you may run out of product before we run another. If someone is budget constrained, I tell them to spend high on the areas they’re most concerned about (face, hair, shave, etc) and for everything else go to Wholefoods, which has some decent products. Hope that helps.
I use clean and clear (has exfoliant) at night. And just wash my face in the shower in the morning.
I also use a moisturizer with SPF daily.
Jason – That sounds like a solid routine! If you ever notice any face dryness or irritation, I’d suggest using a regular face wash 3-4x a week and only using the scrub 2-3x.
I think exfoliating is probably the biggest missed opportunity in men’s skincare regimes, and I’ll admit I’m guilty on occasion, but can definitely tell a HUGE difference when I’m sure to include it at least once a week.
Josh – The Kentucky Gent
http://thekentuckygent.com
Hey Josh – I agree! The cool thing about exfoliating is that it kills two birds with one stone – it clears up the complexion and makes shaving much easier. Nice site btw!
Hi Allan – Glad you liked the article and I hope you can pick up some tips from it. Regarding Cerave, you may want to check out their ingredients a little more thoroughly here: http://www.ewg.org/skindeep/product/100458/Cerave_Hydrating_Cleanser/
Best,
Josh Meyer
Thanks, great coverage of the basics. I have had a lot of success using Cerave Hydrating Cleanser which dermatologist recommended. Great for skin and no perfumes or harsh chemicals, just the basic cleanliness. I just get it at the local drug store, nothing fancy.